It’s not often that you find a creative person moving to the client side. Dhirendra did exactly that, working at ‘Avon Beauty Products’ for three years after stints with McCann Erickson, Rediffusion YR, Contract, Dentsu. His brand cabinet has market leaders like TVS, Kwality Walls, Levi’s, Dockers, ITC Food, Bagpiper, ING Vysya, Airtel, AMD, Himalaya, TOI, Canon, Honda Bikes. His achievements include launch of ‘Dockers’ in India, making ‘Kwality Walls’ profitable in HLL’s portfolio for the First time with a single promo ‘Ek Din ka Raja’, and creating history for Rediffusion by helping the agency win ‘Agency of the Year 2007’ with his team. He has also been a winner at AAAI, Bangalore Ad Club, Chennai Ad Club, and PMAA Singapore Awards.