An Applied Art graduate from Delhi College of Art in the year 1983.
Started in advertising as an Illustrator, thereafter plunging into complete creative planning for brands.
Worked with various MNC ad agencies - JWT, Saatchi & Saatchi, Leo Burnett, Rediffusion-Young & Rubicam for many Indian & Trans-national brands like Reebok, Maruti, Nestle, Coca-Cola, Hero Honda, Goodyear, Airtel, 7Up etc.
Won many national & International advertising awards including New York Advertising Festival award for a campaign of National Cancer Foundation.
Was responsible for coining the name Rahul 'The Wall' Dravid in a campaign for Reebok.
Was the Creative Director for launching Airtel Pre-paid card in India. Took Airtel from being a Delhi brand and to an All-India brand.
Co-founded Brand Curry Communications in the year 2004, a full service advertising agency handling various categories of clients.
An avid music lover, was a member of Delhi's 1st musical band singing self written & composed songs in early 80s. Loves Photography, Sketching and Travelling.